4 ways to improve email open and click-through rates




Email marketing is one segment of internet marketing which involves email to send advertisements, to build a relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads to promote your branding and to increase your social media marketing. Triggersale is a digital marketing company in Kochi providing the services of email marketing strategy that is a part of your overall marketing strategy. Triggersale digital marketing agency helps you to market your products and services through the use of email channel with the best chances for making a profit and reaching your goals. Triggersale provides the idea of email marketing which helps to communicate with your customers throughout their journey.

Here are five ways to improve your email marketing:

==> Segment and Personalize:

Personalized emails are more likely to be opened as well to make content more helpful and relevant, which improves customer service and experience. Segmentation allows marketers to inch closer to one-to-one marketing, It allows companies to break through the noise to reach customers with the right message at the right time.

==> Use images:

If you are using images about your branding, it shows a clear idea about your products and services to viewers.  Your images, and therefore your business, will be found more easily through your images if you give them names with keywords in them. Images drive more traffic to your website from search engines because more people look at the images before the text. The content of the image should match the content of the article to make them relevant.

==> Social media marketing and sharing:

Social media marketing and sharing for the business looking to build your branding, extend the reach, and generally make the most of your online marketing efforts. Social sharing basically involves sharing the content with the website on a social media site. Social sharing will be in a better position to build your brand and in turn extend your reach.

==> Take right time to sent emails:

When it comes to email marketing, timing is one of the top factors that determine if an email will even be opened in the first place. Email marketing success doesn’t only depend on what you send anymore. It also highly related to when you send your emails. The company’s research demonstrates that the number of emails sent during the weekend is significantly lower than the weekdays. Monday, Saturday, Sunday are the worst days for email campaigns.

Comments

Post a Comment

Popular posts from this blog

Simple ways to develop an Online Marketing

Image
Online marketing is a set of digital marketing tools and methodologies used for promoting products and services through the internet. Online marketing is also known as internet marketing , web marketing, digital marketing and search engine marketing (SEM). Effective online marketing programs leverage consumer data, SEO and customer relationship management (CRM) systems. Online marketing connects organizations with qualified potential customers and takes business development to a much higher level than traditional marketing. Online marketing has outsold traditional advertising in recent years and continues to a high-growth industry. Some of these can be broken down into organic digital marketing and others can be categorized as paid digital marketing. Any type of marketing done on the internet to promote a product, person, service, business or place and that can be deemed as online marketing.                        ...
Read more

How to Generate Leads with Your Digital Marketing?

Image
Online lead generation  is  internet marketing  refers to the customer's interests and inquiry into your branding through the internet.  Lead marketing is not just about the initiation of contacts with the aim of turning them into sales,  but it also concerns building long-term customer relationships through  social media marketing . This is usually done through different social media marketing channels through online marketing. In  digital marketing , lead can be generated either by social media marketing,  email marketing , running paid campaigns and content marketing. Social media marketing is a very powerful channel for lead generation.  Marketing  and sales departments are an essential part of successful lead marketing. Lead marketing is also about accompanying your clients along their customer journey. So it is important to develop a relationship with your potential customer before making any kind of sales contact. Lead in di...
Read more

How to create engaging content for Instagram?

Image
Using Instagram to grow your business, it’s essential to build an audience that is engaging and loyal to your brand. Understanding your audience and brand is essential for promoting social media advertising and engaging on Instagram. The average Instagram user, including Instagram stories, is subject to hundreds or thousands of posts per week. This means that to catch the attention of your prospects, your Instagram posts should be a cut above the rest. Below some of the points are mentioned to increase your branding . ==> Ask Questions to Encourage Engagement: We established that increasing engagement is the key to getting on Instagram. However, having interesting content is not always enough. You should encourage users to actively engage with you instead of skipping your posts. Users are given something direct to answer the questions, so they are dealing with an answer rather than with an off-the-cuff comment. As an example, we can provide Q&A sections. Remembe...
Read more